Did I hear you wince? Nobody likes the "S" word do they. We don't want to be thought of as selling ebooks. We don't want to be thought of as "making money online" or "advertising". Somehow if we're doing "marketing" it's a higher calling. It's not quite like being a doctor or a priest but it's not that nasty "selling".
Well time to get real folks. You can "market" your little socks off but until you actually sell something, you don't earn any money!
So dress it up as fancy as you like, ebook marketing has one aim - to sell your ebook. Fortunately, for those of us who would rather hide behind our computers (me included), selling your ebook is nothing like going round knocking on doors.
Now before we go any further, and just in case I've put some marketing expert's nose out of joint, I know that marketing and selling aren't quite the same. If you want to be picky you could say that marketing encompasses all the disciplines of advertising your ebook, your ebook cover design, any PR, etc.
If you ask me, it all has just one aim and that's to sell your ebook.
The good news is that you can do almost all of this yourself. The really good news is that with a little research and a little hard work you can do almost all of it for pennies and a lot of ebook marketing for no cost at all.
The one thing I would suggest - unless you're a competent graphic artist - is spending a few dollars on getting a professional cover design. Although an ebook doesn't actually exist as a physical book there are a couple of reasons for this. Number one, someone's still going to look at it on a website, and you only get one chance to make a first impression. Number two, using a print-on-demand service like Lulu.com it is now feasible to produce very low volumes of actual hard cover books if you wish.
Other than that, selling your ebook is a mixture of things like knowing what your readers want, where they go online and how to accurately target them. This involves some research and might be time consuming but it doesn't need to be costly.
Some people like to use Adsense and other online advertising methods. These can be very effective but require a financial investment, however modest. There are lots of things you can do for free to promote your ebook when you're just starting out and you have limited resources.
It will depend on your budget and how quickly you want things to happen. I would suggest exhausting the no-cost ebook selling methods first but they do take time to reap rewards. If you have a few dollars and want things to go a bit faster then certainly other options are open to you.
Source : GoArticles.com
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